The influence of online customer shopping experience on online impulsive buying in e-commerce with attitudinal loyalty as a mediation variable
نویسندگان
چکیده
Psychological components of Online Customer's Shopping Experience (OCSE) on attitude loyalty and online impulsive buying in e-commerce. The research approach used is quantitative. population was all Indonesian people who bought e-commerce products. sample determined using a non-probability sampling method with convenience technique. number samples 470 respondents. Research data were analyzed AMOS 24 software Structural Equation Model (SEM) modeling. results SEM analysis showed that informativeness has positive significant effect buying, impact loyalty, buying.
منابع مشابه
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ژورنال
عنوان ژورنال: International Journal of Research In Business and Social Science
سال: 2023
ISSN: ['2147-4478']
DOI: https://doi.org/10.20525/ijrbs.v12i6.2876